Goober5000 wrote:aldo wrote:There's a very good and obvious reason for it being shown backwards. i'm surprised you never cottoned onto that.
(also it'd be a fairly arty farty,boring advert if you reversed it and you would lose the humour)
I actually think the forward way would be the way forward.

*ducks and runs*
No, actually I think running it forward makes much more sense as an ad. You have this awesome CGI, and you can tell what's going on, but you can't tell why. Towards the end, things get familiar - you have people, London, and then a pub. Finally you see the three guys enter the pub and finish off with a Guinness, and you cut to the Guinness logo with the same caption as it has now. That's the standard format of a commercial: grab your attention at the beginning, explain everything at the end.
Exactly; the boring, conventional, easily ignored formulaic approach.
Goober5000 wrote:To me, the commercial makes much more sense this way, as it conveys the impression that man has been evolving and straining forward for millions of years with the sole purpose of inventing and then drinking Guinness. Thus Guinness is portrayed as worth both the wait and the effort of millions of years of evolution, certainly a bold claim. That would make a good commercial IMHO.
So with that in mind, you can see why I'm so confused that they did it backwards.

And after watching it yet again, I still can't figure it out. Care to enlighten me?
Right.
Firstly, we start off with a perfectly ordinary scene in a pub. Happens every day, and you see in 99.9% of all other beer adverts. But then we regress, moving back and back in time, till we get 3 lungfish, drinking from a pool of stagnant water. And going 'ugh' (which is the punchline, BTW).
Motto is 'good things come to those who wait'. And it's more effective by constrasting the initial, uninspiring,
boring normal image of being a person in a pub with a pint, to being a lungfish drinking from a pool.
Simple idea; showing people the wait, and making sure the beginning of the wait is the last thing they remember. Emphasises the time to pass. Do it the other way round, and you wouldn't think
twice of the lungfish, stuck drinking the prehistoric equivalent of tennents.
Please don't me do that again; I f#####g hate deconstructing adverts. Can't we just agree it's cool?!